User Experience
We design the optimum User Experience, based on actual needs, inclinations and behaviors. Making it fit your business goals is our commitment to shared and future-proof growth.
The sensitivity of the project team captures the needs of different users and combines them with the client’s profit needs.
Creating digital products and services that exceed expectations means modulating the experience, even before the user could take part in it; the very first touchpoint is all mental: it is a matter of empathy and understanding of needs.
We do user research to study how the user interacts with the company; we collect behavioral clues to create the most suitable experiential path for the personas that we are going to outline along our path.
Starting from a user research.
We use investigative tools such as surveys, A/B tests, journey maps and interviews with stakeholders, with an eye on the disciplines that are the basis of this type of approach: cognitive psychology and anthropology; from this perspective, observation and listening also play a fundamental role in research and, if conducted from an ethnographic point of view, allow us to understand how people live and experience the world.
Starting from a well laid user research, we define the extremes of the product: project objectives and emotional level converge, with the aim of filling real needs. We establish mental models that we associate with personas to produce inferences (qualitative and quantitative); we start from these assumptions to create clear representations of objects, people and actions.
Understand — Plan — Act — Measure —
Understand — Plan — Act — Measure —
Understand — Plan — Act — Measure —
Understand — Plan — Act — Measure —
Decisions based on human behavior.
We combine the review of the user research (bottom-up analysis based on purely qualitative data) with the top-down investigation of Analytics Reports: we extract information starting from quantitative data. Based on the data collected, we define the information architecture and content of the digital product. Doing UX Design means making countless decisions based on human behavior; every decision taken always goes through two steps, the articulation of the idea and the communication of the idea. This is why we keep paper and pen at hand, on which we sketch flowcharts and wireframes: hand-drawn sketches are the representation of the decisions made (and of the path that led us to do so). Instead, when we make interactive prototypes we put the focus on demonstrating those decisions. We carry out this work in parallel with the visual: visual data that define the Design System of the digital product.
This is a clearly iterative process, which allows you to refine the product and make it accurate.
With this approach we have welcomed and developed ambitious visions of managers and entrepreneurs.
Candy
Chatbot / AI
Advantages
Only offer flawless experiences to your customers: a frustrated or dissatisfied customer is an easy target for competitors.
Through the User Experience you can take safe steps within the market. The point of view and considerations of our designers are essential to transform people’s attitudes into instructions and usability advice.
Reach your business goals with the contribution of the user: don’t just stick to his expectations, go further and amaze him. We are the meeting point between the user’s feelings and yours: we innovate the ways to spark them.
Team up with us: the essential thing for our project groups is to work towards a common goal, with a propensity to listen. For this your contribution is essential; adding points of view and skills to the team is the basis of UX. We work side by side to anticipate technical limits and prevent problems: continuous dialogue and comparison quickly lead us to the pre-established objectives.