Understanding people’s experience. A good user experience or a successful web marketing campaign comes from understanding the people who use your product or are looking for your service. In this first phase, research and analysis activities are carried out to grasp the problems along the entire series of user experiences. This information is then used to identify the objectives to work on with the respective metrics to help measure our progress.

Choose what to do. Once an objective has been identified, the most effective strategy must be decided to obtain an immediate and measurable impact on your business. We study which hypotheses can eliminate the frictions that hinder the user experience to turn them into a consistent growth opportunity. Finally, an action plan is drawn up with the operational assumptions ordered by level of importance / effort required. You choose which ones to do (we say validate) according to priority and which ones should wait.

Exceed their expectations. The time has come to produce the artifact (website, e-commerce, landing page, content, app, bot …) or activate the marketing plan, to validate one or more of the hypotheses chosen to achieve the goal. Good work is not enough, they expect it. Users want smooth experiences, but also want to be surprised. We will build satisfying, enjoyable, memorable experiences that can earn their attention and allow your Brand to stand out. Everything supported by expert promotion campaigns to get the visibility that makes the difference.

What is not measured cannot be improved. The feedback of our every action is precious, it adds knowledge and generates value for your Brand. We update operational backlogs and produce tailor-made reports to keep the course plotted and change it if needed. Having measured the progress achieved on the objective under verification and validating the initial hypotheses or not, we will be able to choose whether to refine our action or move on to the next objective. And the cycle resumes.